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 Manuela Höfer
born in 1965 in Jena/Thüringen, former East Germany
Through apprenticeships in a black & white lab and a portrait & advertising studio, she mastered traditional printing techniques and learned how to make her darkroom experimentation appealing to a wider audience. This innovation carried her through a Bachelor of Arts degree at the Prague Academy and earned her the Hasselblad Fine Art Award in 1995 for a series of nudes.
Höfer's understanding of an audience's demands encouraged her to expand the market for photography, beginning with her own work. What began in 1996 as a small stall at an antique arcade in Chelsea has since grown into a gallery and shop - The Hofer Printroom in Bloomsbury. The focus of the first half of her career has been on building bridges between artist and audience. With this goal in mind, she conceived and organised the 1997 London Contemporary Photography Fair at the Strand Palace Hotel, which was such a success that it demanded encores in 1998 and 1999, and later expanded to Berlin in 2001 and 2002.
While she was orchestrating these events, Höfer's interest in her own photography never faded, and to date she has completed nearly a dozen photography projects. Throughout her career, she has sustained the ability to renew her approach to everyday subjects. She is best known for her experimental photogram series "Wrapped", which documents disposable commercial packaging, and her "Urban Perspectives" series, which captures the peace and chaos of city life.
H2O2: So far in her photographic work Manuela Hofer has mainly occupied herself with images of people and city architecture. On her numerous travels she noticed that no city picture is complete without water - the origin of all life. Three-quarters of our planet is covered by water, of which the largest proportion presents itself as an apparently uniform, moving surface.
This has inspired Manuela Hofer to create a new series of photographs. In each picture you can always see just a small part of what covers millions of square kilometres of the earth’s surface. No object disturbs the viewer’s own imagination, whether it is the Hudson River in New York, an Icelandic fjord or the Atlantic around Madeira.
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